I'm on cable (Virgin Media) which includes all the Sky Sports channels, and I phoned Premier last season about signing up, but I was told that you have to have "proper" Sky to have it, so unfornuately, I've got to miss out.

Spelly.
Spelly this is taken from Totalrl forum
For the many Virgin Subscribers who want Premier Sports, below is a reply from Virgin on the 22/11/11 to question asked on their Help and Support forum, I know it has been asked before by members of this site to pester Virgin, but for all those of you who want it please try again.
Reply
Many thanks for your e-mail. I am responsible for the content proposition for sports and Premium channel offerings at Virgin Media. I appreciate hearing your views on Premier Sports and your interest in having this channel available on Virgin Media. I agree with you in that Premier Sports provides some great coverage of live sporting events and it is evolving into an impressive channel, I am pleased to say that we are in fairly advanced negotiations with Premier Sports and we really hope to launch this channel in the coming months, I’m afraid I don’t have a set date at the moment but if you keep an eye on our website we will keep it updated with launch news. We do constantly review and evolve the channels we make available and try very hard to give everyone something they really want so it's really useful to hear comments from customers like you. This really helps us develop our future thinking and product roadmap. Kind regards Emma
Emma Jones - General Manager
Future Entertainment Sàrl
Hope it helps